Trends to Expect in International Education for 2024–2025

As we look ahead to 2024, several key trends are shaping the landscape of international education. These trends are influenced by political, economic, and social factors, and they provide valuable insights for educators, policymakers, and students alike. Here are the major trends to expect in the coming year:

Slowing Growth in International Student Enrolments

The post-Covid recovery in international student mobility has peaked, with enrollments now surpassing pre-pandemic levels in major English-speaking destinations like the UK, Australia, Canada, and the US.
However, 2024 is expected to see a deceleration in growth rates as these markets stabilize. Institutions will need to focus more on attracting high-quality students rather than increasing sheer numbers due to rising recruitment costs and more stringent migration policies in some regions. (GulfNews).
Students are likely to choose countries with more welcoming immigration policies and affordable education options. Countries like Germany and the Netherlands, which offer numerous English-taught programs and have more lenient visa policies, could see increased enrollments.

Impact of Tightening Migration Policies

Migration policies in the UK, Australia, and Canada are becoming more restrictive, complicating student recruitment efforts.
These countries face political pressure to limit immigration, which affects international students. The UK, for instance, has already seen a halt in the growth of study visa issuances by late 2023, a trend likely to continue into 2024.

Rising Appeal of the US as a Study Destination

Contrary to the tightening policies in other major markets, the US is expected to continue its resurgence as a preferred destination for international students. The US government has increased efforts to promote education and streamline visa processes, resulting in a significant rise in student visa issuances in 2023.
This trend is likely to persist, providing a more welcoming environment for international students compared to the UK, Australia, and Canada. (GulfNews).

Increased Demand from China Due to Economic Challenges

China will remain a crucial source of international students, driven by high youth unemployment and economic uncertainties.
As the Chinese job market struggles, more students will look abroad for educational opportunities and post-graduate employment. This situation presents an opportunity for institutions, particularly in the UK, to attract Chinese students by emphasizing strong career services and post-study work opportunities.

Economic Factors and Exchange Rates Influencing Mobility

Exchange rate fluctuations are becoming a significant factor in international student mobility. The strengthening of the pound sterling has made UK education more expensive for students from key markets, potentially deterring enrollments. Conversely, other destinations might benefit from more favorable exchange rates, affecting students’ choices based on affordability. (GulfNews).

The international education landscape in 2024 will be marked by slower growth in student enrolments, influenced by migration policies, economic conditions, and geopolitical factors. While the US is poised for growth, other traditional destinations will need to adapt to changing circumstances by focusing on quality over quantity and addressing the specific needs and concerns of international students. Institutions must stay agile and responsive to these evolving trends to successfully navigate the upcoming year.

Sources:

• ICEF Monitor
• Higher Education Professional
• British Council East Asia Annual Five Trends Report